2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring? Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now! Let’s start with … #1….
With another year almost done and 2019 hot on its heels, we’re all wondering what changes lie in store in the wonderful world of PPC. Paid search keeps evolving in pretty fascinating ways, and the coming 12 months will bring more exciting innovations and developments our way. Knowing what to…
When Sun Tzu said ‘know yourself, know your enemy’, he had absolutely no way of knowing just how relevant this would be to the world of PPC centuries later. Sounds dramatic? Sure. But it’s true: getting to know your enemies (AKA your competitors) can make a massive impact on the…
Launching a startup takes time, money and commitment. You’re trying to make an impact on a crowded marketplace, and getting your brand out there in front of the masses can be a real challenge. PPC ads are an integral way to do this, working in harmony with an effective SEO…
It happens all the time. I ask a realtor what target market they want to focus on and they say “oh, I can sell houses in all of Orange, and Los Angeles Counties.” I ask a luxury women’s clothing line who they want to focus on and the answer sounds…
