Banner ads are one of the most popular forms of display advertising. You’ll see them everywhere. Maybe you’ve clicked on one or two to learn about a product or service. But if you’re looking to use banner ads to promote your business online, you might not know how to make…
2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring? Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now! Let’s start with … #1….
With another year almost done and 2019 hot on its heels, we’re all wondering what changes lie in store in the wonderful world of PPC. Paid search keeps evolving in pretty fascinating ways, and the coming 12 months will bring more exciting innovations and developments our way. Knowing what to…
YouTube is a giant. Almost three quarters of American adults use it each day, as do over 94% of 18 – 24 year-olds. It’s the first port of call to search for any video, from personal vlogs and music videos to movie trailers. But that’s not all it’s good for:…
When Sun Tzu said ‘know yourself, know your enemy’, he had absolutely no way of knowing just how relevant this would be to the world of PPC centuries later. Sounds dramatic? Sure. But it’s true: getting to know your enemies (AKA your competitors) can make a massive impact on the…
If you’re not using social media for business, you’re making a mistake. Close to 70 percent of American adults use Facebook. Nearly 50 percent use Twitter. Almost 75 percent are regular visitors to YouTube. You can see why advertising your brand across these channels could help you reach a bigger…
Launching a startup takes time, money and commitment. You’re trying to make an impact on a crowded marketplace, and getting your brand out there in front of the masses can be a real challenge. PPC ads are an integral way to do this, working in harmony with an effective SEO…
It happens all the time. I ask a realtor what target market they want to focus on and they say “oh, I can sell houses in all of Orange, and Los Angeles Counties.” I ask a luxury women’s clothing line who they want to focus on and the answer sounds…
