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Author: Michael Won

Home Articles Posted by Michael Won
8 posts, 0 comments

5 Things You Have to Know About Banner Ads

March 7, 2019Bing ads, facebook marketing, google ads, orange county digital marketing, orange county marketing, pay-per-click marketing, PPC ManagementMichael Won

Banner ads are one of the most popular forms of display advertising. You’ll see them everywhere. Maybe you’ve clicked on one or two to learn about a product or service. But if you’re looking to use banner ads to promote your business online, you might not know how to make…

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4 More PPC Trends to Watch Out for in 2019

January 11, 2019Bing ads, facebook ads, facebook marketing, google ads, orange county digital marketing, orange county marketing, pay-per-click marketing, ppc, ppc campaign, PPC Management, search engine marketing, SEM, video adsMichael Won

2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring? Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now! Let’s start with … #1….

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What Will Be the Top PPC Trends for 2019?

December 7, 2018Bing ads, google ads, orange county digital marketing, orange county marketing, PPC Management, search engine marketing, SEMMichael Won

With another year almost done and 2019 hot on its heels, we’re all wondering what changes lie in store in the wonderful world of PPC. Paid search keeps evolving in pretty fascinating ways, and the coming 12 months will bring more exciting innovations and developments our way. Knowing what to…

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The Power of TrueView YouTube Video Ads

October 24, 2018orange county digital marketing, orange county marketing, pay per click, ppc, PPC Management, search engine marketing, video ads, youtube ads, youtube marketingMichael Won

YouTube is a giant. Almost three quarters of American adults use it each day, as do over 94% of 18 – 24 year-olds. It’s the first port of call to search for any video, from personal vlogs and music videos to movie trailers. But that’s not all it’s good for:…

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What can you Learn from your Competitors’ PPC Campaigns?

September 27, 2018Bing ads, google ads, ppc, ppc campaign, PPC Management, search engine marketing, SEMMichael Won

When Sun Tzu said ‘know yourself, know your enemy’, he had absolutely no way of knowing just how relevant this would be to the world of PPC centuries later. Sounds dramatic? Sure. But it’s true: getting to know your enemies (AKA your competitors) can make a massive impact on the…

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PPC on Social Media: 4 Key Tips for Success

September 7, 2018facebook ads, facebook marketing, orange county digital marketing, orange county marketing, ppc, PPC Management, social media marketingMichael Won

If you’re not using social media for business, you’re making a mistake. Close to 70 percent of American adults use Facebook. Nearly 50 percent use Twitter. Almost 75 percent are regular visitors to YouTube. You can see why advertising your brand across these channels could help you reach a bigger…

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How to Maximize your Startup’s PPC Campaign

August 21, 2018Bing ads, google ads, orange county digital marketing, orange county marketing, pay-per-click marketing, ppc, ppc campaign, PPC Management, search engine marketing, SEMMichael Won

Launching a startup takes time, money and commitment. You’re trying to make an impact on a crowded marketplace, and getting your brand out there in front of the masses can be a real challenge. PPC ads are an integral way to do this, working in harmony with an effective SEO…

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Buyer Personas: Is the Correct answer always the Best answer?

June 29, 2016No CommentsBuyer personas, online marketing, orange county marketing, PPC Management, SEMMichael Won

It happens all the time.  I ask a realtor what target market they want to focus on and they say “oh, I can sell houses in all of Orange, and Los Angeles Counties.”  I ask a luxury women’s clothing line who they want to focus on and the answer sounds…

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  • 5 Things You Have to Know About Banner Ads
  • 4 More PPC Trends to Watch Out for in 2019
  • What Will Be the Top PPC Trends for 2019?

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