New to the world of paid display advertising?
We know it’s a lot to take in, and oftentimes it’s quite daunting for newcomers, especially those who are trying to build a brand. On top of all that, you have competition… and those competitors are all jockeying for position to beat out the next guy, and that includes you!
Back in the day, things were easy: you’d put leaflets in mailboxes, get your name in the newspapers, invest in a billboard or two, and then you’d watch as new business came in. That was old fashioned display marketing.
Fast forward to today. Standing out on the internet sounds just as simple, in theory. You’re a legitimate business, you have a solid team of employees, and you have high-quality products and services to offer. So why is digital display marketing so much more complex now?
Times have changed, and as an AdWords Premier Agency, we’re here to do the heavy lifting for you. We’ll work with you to create a bespoke paid advertising campaign designed to build your brand and generate more sales.
How Do Display Ads Work?
Display ads are about making that all-important great first impression. Just like when you breeze into a meeting room with your hand extended and a smile on your face, an effective display ad will grab people’s attention.
With the right approach, you’re offering your hand – and making it hard, if not downright irresistible, for prospects to ignore it.
Your customers spend over 90% of their time on websites containing display ads or other display-based paid marketing – just think of all that potential you’re letting go to waste by not being seen! With a dash of inspiration here and a helping of PPC there, you can boost your online visibility and drive more traffic to your domain.
If you really want to take it to the next level, brands who use display ads alongside search engine marketing see a 68% rise in their page views.
At Nett Solutions, we call this building awareness – you’re giving your potential customers a little taste, a small sample, a subtle indication of how great you are before they even visit your site. Our tailor-made paid display ads tell people who you are, what you’re offering, and why they should choose you over your competitors.
One of the main reasons display ads tend to work better than the print ads of yesteryear is because of their targeting capabilities. Everyone has a unique profile based on the searches you make, the sites you browse, the links you click, and the content you read. We use this Behavioral and Interest targeting to make sure your brand’s ads only appear in front of people who want and need your product or service.
Choose Your Ad Format
AdWords offers a variety of display ad formats to ensure you can reach your customers with the right message, exactly when they need you:
Text Display Ads
Text ads are those PPC ads on search engine results pages, featuring two lines of text with your URL and an eye-catching headline. These are all about the perfect language – we’ll work with you to identify those must-have keywords.
Banner Display Ads
You’ve seen banners before. We like to call them the modern, online version of your parents’ print ads. The right banner ad can REALLY sell your brand.
Google Mail Ads
With AdWords’ Gmail ads, you can stamp your brand on people’s screens as they’re browsing their emails. These ads can also be forwarded on to contacts, saved, or expanded for a better view.
App Display Ads
Ever had an ad appear on a free app? Well, you can build a campaign to target specific types of apps and monitor how well your in-app ads are doing. With nearly every major brand owning an app today, this is a great way to target your customers whether they’re shopping, playing games, reading the news…
Want to know more?
Our team of campaign strategists will work with you every step of the way to make sure we’re positioning your brand exactly as you want. It’s critical to create and establish the desired perception right out of the gates. Display ads allow plenty of custom options for keywords, retargeting, and more. Nett Solutions’ experts know how to use these options to get the right exposure in front of the best potential prospects.
Give our friendly team in Orange County a call right now – we’re here for you.