For nearly 30 years, Gutter Masters has been the go-to name for rain gutter installation and maintenance across Los Angeles and Orange County. From cozy homes to bustling commercial properties, their team has built a rock-solid reputation for quality work and happy customers. But even legends have room to grow—and Gutter Masters was no exception.
The Challenge
Like many small businesses, Gutter Masters had a problem we hear all the time: they were so busy delivering top-notch service that finding time (and budget) for growth felt impossible. Their skilled team of customer service representatives and installers consistently delivered 100% satisfaction and nailed every job, but their online presence? It wasn’t keeping up. They needed more leads pouring in without breaking the bank—or their sanity but the company lacked the bandwidth to fully capitalize on their potential in the local market. They didn’t just want a marketing vendor; they wanted a partner who’d get them, match their hustle, and help them dominate their local market.
NETT Solution
The NETT Solution: We rolled up our sleeves and got to work with a strategy built for Gutter Masters’ goals: more leads, less hassle. Here’s how we did it:
- Website Glow-Up: We overhauled their site to make it a lead-generating machine—user-friendly, fast, and packed with easy ways for customers to reach out.
- Laser-Focused Ads: We zeroed in on micro-geographic targeting, putting their ads right in front of the high performing neighborhoods that matter most. This approach allowed for more efficient resource allocation and improved local visibility. No wasted clicks, just results.
- Smarter Spending: We switched to a Target CPA (Cost Per Acquisition) bidding strategy, keeping costs in check while cranking up lead volume.
NETT Results
Our partnership with Gutter Masters has yielded remarkable results, contributing significantly to their growth and success. The numbers speak for themselves—and they’re the kind of wins every small business dreams of. Year-over-year lead form submissions increased by an impressive 225.83%. Despite the substantial increase in leads, we managed to decrease overall ad spend by 22%. The cost per lead decreased by 41%, demonstrating a dramatic improvement in marketing efficiency.
- Leads Skyrocketed: With a minimal budget, year-over-year form submissions jumped by a jaw-dropping 225% increase from 121 to 291.
- Costs Slashed: We cut their cost per lead by 41%, proving you don’t need to spend more to get more.
- Ad Spend Down: Total ad spend dropped by 22%, freeing up cash for what matters.
- Conversion Boost: Their conversion rate soared by 143%, turning clicks into customers like never before.
Perhaps the most gratifying outcome of our collaboration was the personal success it brought to the owner. The significant increase in the company’s valuation allowed him to retire this year. Congrats, Doug! You earned it!
Your Turn: Ready to Grow Smarter?
Gutter Masters isn’t a one-off success. It’s what we do for small businesses like yours every day: more leads, better efficiency, and growth that fits your budget. Let’s talk about how we can make your phone ring, too.
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