BBQ Grill Outlet is SoCal’s premier destination for custom built outdoor kitchens, BBQ grills, and backyard fire pits. When they became our client, it felt like fate that two of our team members were already fans, having decked out their own backyards with BBQ Grill Outlet’s gear. We knew their quality of service firsthand, so we were thrilled to help them “sizzle” in a competitive market.
The Challenge
BBQ Grill Outlet had lofty expansion goals but there was a catch. Their stores weren’t parked in bustling retail hubs, and in a world where online shopping reigns supreme, driving qualified and trackable foot traffic through their doors was no small feat. They needed more than a spark; they needed a full-on blaze of in-store visitors. We rolled up our sleeves and got cooking.
NETT Solution
With a deep understanding of BBQ Grill Outlet’s needs, we crafted a campaign strategy that brought the heat. We made a broad range of optimizations along the way but here are some high level examples of changes that helped turn things around.
- Fine-Tuned the Fundamentals: We tweaked their campaigns by adjusting bid strategies and updating keywords to better capture local search intent.
- Adjusted the Temperature dial: created budget projections to take advantage of seasonal consumer shopping patterns to capture momentum swings.
- Local Boost: By linking Google’s Performance Max (PMax) campaigns with their Google My Business (GMB) profiles, we created a seamless channel for driving store visits while also monitoring key performance indicators like phone calls and driving direction requests.
- Visual Appeal: Recognizing that outdoor kitchens are as much about aesthetics as functionality, we leveraged visually appealing, multi-format Demand Gen campaigns to reach potential customers early in the buying journey—showcasing beautiful setups and inspiring outdoor living.
NETT Results
Since we fired up their campaigns, BBQ Grill Outlet has been grilling the competition. Here’s a snapshot of their searing results.
- Increased trackable ‘store visits’ from 3,260 to 5,025 for a 54.14% jump.
- Calls from ads increased by 26%, from 789.29 to 996.
- Account level conversion rate increased from .80% to 1.84%, a hefty 131% increase.
- Made the most of their ad spend demonstrated by the cost per conversion decrease of 46%
The payoff? Thanks to these outstanding campaign improvements, BBQ Grill Outlet has now expanded to new store locations. They’ve also been able to upgrade their inventory, offering more high-end grills and smokers. As a result of their success, they even qualified for the Google Accelerated Growth Program, a prestigious initiative designed to support top-performing businesses.
Why This Matters for Your Small Business
Running a small business isn’t easy—whether you’re selling grills or something else entirely. You need more than clicks; you need customers walking through your door or hitting “buy” online. That’s where we come in. At Nett Solutions, we don’t just run ads—we build strategies that deliver real, measurable growth. BBQ Grill Outlet’s story is proof we can turn your goals into wins, no matter the challenge.
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Let’s chat about how we can ignite your business with digital strategies that work. Give us a shout—we’d love to help you start sizzling!
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