
Amar Law Group started as a beacon of hope for consumers grappling with defective vehicles in Arizona. As the premier “Lemon Law” firm in the state, they have established themselves as the go-to legal experts for individuals who have unfortunately purchased defective vehicles. Their unwavering commitment to consumer rights and their exceptional track record in securing favorable outcomes for their clients have solidified their reputation as the voice of justice in the automotive consumer protection landscape
The Challenge
Having conquered the Arizona market, Amar Law Group set their sights on broader horizons. Their goal was to expand their reach into neighboring states, bringing their expertise and consumer advocacy to a wider audience. However, this expansion needed to be executed strategically, with a keen eye on cost-effectiveness and budget consciousness. Each new state presented its own unique set of challenges and nuances in terms of legal landscapes and consumer needs.

NETT Solution
There were two key challenges we faced when building out these campaigns. First was to work through some technical challenges with 3rd party lead form plugins and to accurately track his Cost-per-Lead and Conversion Rates. Second was to continually optimize his existing cost per conversion and budget that we inherited from an existing campaign. This involved adjusting bid strategies and continuously monitoring CPA targets to progressively lower conversion costs. Third, we worked closely with the Managing Partner to efficiently roll out campaigns for each new office opened in different states, ensuring a tailored approach for each market.
NETT Results
Our partnership with Amar Law Group has yielded remarkable results, contributing significantly to their impressive growth. We assisted in growing their reach from one state to eight. Website Chat leads increased by 95.37% while the cost per conversion decreased by 45.6% over the same period. The efficiency we achieved in maximizing their budget has led to a gradual 15x increase in ad spend over time resulting in explosive growth for their law firm. The best part? They’re opening offices in 2 more states very soon!
- More Client Leads: Website Chat leads increased by 95.37%
- Improved CPA: Cost per conversion decreased by 45.6%
- Market Dominance: Search impression share increased 9.75% from 57.72 to 63.35
- Expanded Footprint: Offices expanded from 1 state to 8 states. Soon to be 10!
Looking ahead, we project an annual growth rate of 72.44% for leads and 45.79% for new clients, underscoring the continued success and expansion of Amar Law Group’s reach and impact.
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